360° hyper-automation
Total-experience (TX) is a business strategy that interlinks customer experience (CX), employee experience(EX), user experience (UX) and multi-experience (MX) disciplines across the organization. TX is not just about technology or adopting a certain application. TX is about how to use the technology, relevant tools and interactions to enhance, empower and embolden both customers and employees.
TX comes to life in moments of truth when employees and customers meet.