What is Instagram automation and how does it help brands?

Global enterprises are realizing that they need to keep customers engaged to grow their business in a sustainable manner using messaging that matters, crafting messages that engage its recipients on a regular basis on the channel that is most used today – Instagram. Over 81% of people research products on Instagram before making a purchase. While people are ready to interact on Instagram, is your business ready to handle the high volume of interactions? Yellow.ai makes conversations happen at scale, driving conversions without having to invest.